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MYP
Brand Identity
A geometric wordmark crafted with discipline, built to anchor the entire brand system.
Visual Language
Cinematic, editorial imagery that carries stillness, structure, and ritual into lifestyle.
MYP is a precision–driven nutrition brand built around ritual, clarity, and discipline. Infurage was tasked with designing its entire identity system packaging, typography, logo, digital presence, and lifestyle imagery. The goal: to transform supplementation into a daily ritual of care and control.
Challenges
Designing MYP was not about decoration, but about solving real tensions in the supplement industry:
• Clutter & Noise: Most nutrition brands overwhelm with gradients, slogans, and pseudo–science. We needed silence and focus.
• Trust & Authority: How to build immediate confidence without leaning on exaggerated claims.
• Consistency Across Mediums: MYP had to translate seamlessly from lab to lifestyle from sachets to shakers, from digital to physical.
• Emotional Connection: Supplements often feel cold and clinical; we needed minimalism with warmth, ritual, and dignity.
Logo Logic
The MYP logo is built on discipline of form. A geometric wordmark stripped to pure structure paired with a central dot system. The dot is not decorative: it acts as a guiding unit of rhythm and proportion.
• Symbol of Precision: The dot echoes a measured dose, the smallest building block of nutrition.
• System Logic: Multiple dots extend into a modular system — spacing, alignment, packaging layouts, even user interfaces follow its grid.
• Problem Solved: It ensures visual consistency and removes arbitrariness. Every placement has reason, every margin has measure.
Dot System
At its core, the dot system solved three design challenges:
1. Scalability Whether on a pouch, shaker, or website, the system scales without losing proportion.
2. Differentiation In a crowded space of swooshes and abstract leaves, the dot becomes a timeless marker.
3. Behavioral Cue Dots suggest sequence and repetition, subtly guiding users to build ritual.
Outcome
Infurage defined MYP as more than a supplement it became a designed experience. Packaging feels architectural; typography reads editorial; lifestyle photography is cinematic yet minimal. The result is a brand that replaces noise with clarity, and turns health into ritual.
